A while ago, we debuted a new logo, created by our amazing creative director, Ramya Kuchimanchi. We wanted to share some of the thinking behind it.
We wanted to create something that told the story of the refugee crisis and hinted at the actions required to solve it.
Let’s start with the obvious.
The orange color references the life vests that have become the symbol of the refugee crisis. Our products use those vests as their primary material to give our supporters a tool to catalyze conversations that spread awareness.
Our logo might first remind you of a life preserver. This is a nod to our genesis, where we helped asylum seekers who just traversed the dangerous journey across the Aegean Sea. Life preservation was our core focus when we launched. Most of our first purchases were clothes, tents, and other necessities for survival.
Our new logo also hints at the four corners of the world coming together to address the refugee crisis.
There are 70.8 million displaced people in the world. The crisis isn't insulated to any one region. Parts of Asia (Rohingya), Africa (Sudan), the Americas (Venezuela, America/ Mexico border), and the Middle-East (Syria, Afghanistan) are all experiencing significant destabilization.
In order to properly address these issues and create a safety net for the men, women and children forced to flee, the world will need to come together.
The logo can also be viewed as an abstract take on four people, coming from four different directions, holding hands.
One of the greatest battles we face is an ideological one on an individual level. Can we convince our friends and family that we are stronger together? That our differences are not to be feared, but rather embraced? That humanity is at it’s best when, linked arm-in-arm, we band together and find purpose in helping the most vulnerable among us?
Finally, the circle is also a quiet shoutout to our first product, the Zoë Band. What a journey.
With love and in solidarity,
Zoë and Xander
Eight-year-old Nargis is currently living at the Moria refugee camp in Lesvos, Greece. Violence in Afghanistan forced Nargis to flee his home country.
The Hope and Peace Center offers Nargis a safe space to play and have fun. Check out the video below to meet Nargis and see amazing dance moves!
Buy a Zoë band to support Nargis and the rest of the children of the Hope and Peace Center.